In Ghanaian traditional cultural believes, norms, practices and folklore, the Eagle is associated with precision and considered to have very powerful eyes that can see the minutest particle on the ground no matter how higher the Eagle soar. Therefore the Eagle is revered and held in highest esteem for its prowess in vigilance and alertness in Ghanaian culture and communities. In other jurisdictions, the Eagle is given higher recognition for zeal and superiority.
Taking a cue from this, the philosophy behind Kra Integrated Solutions Ltd (Krinsol Ecotours) choosing the Eagle as its corporate image, positioning and branding logo/trademark emblem is to constantly remind us of the necessity to at all times and under all circumstances, remain absolutely vigilant and alert to the needs, expectations, safety, security and comfort of all customers, stakeholders and the environment, strive to provide personalized customer experience with precision, zeal and superiority just as the Eagle. This is in consonance with the spirit and later of Kra Integrated Solutions Ltd (Krinsol Ecotours’) corporate image, positioning and branding strategy mantra:
"WITH A HEAD FOR EXCELLENCE AND A HEART FOR UNIQUE EXPERIENCE"
Additionally, it is to emphasis the significance of the eyes as the most powerful tool, assets and armor of a tourist in the same way as the Eagle.